Tools for SEO, ads, social scheduling, and campaign reporting that a solo marketer can actually run.
2 guides
Marketing software is priced for teams and sold to individuals. We test each tool the way a one-person marketing function actually uses it: on a real budget, against real campaigns, with nobody to hand the setup work to.
The highest scoring tools we have tested in this category.
Surfer SEO is the strongest pick once you already publish content regularly. Semrush covers more ground for a broader marketing effort. Mailchimp remains the easiest email entry point, if you budget past its 12-month promo pricing.
Surfer SEO starts at $49 a month for 120 optimised documents and zero AI prompts. It is genuinely useful once a business is already publishing regularly, and a poor first purchase before that.
Surfer SEO pricing across four content-optimization tiers, what the Discovery plan actually limits, and when a small business should wait before buying it.
Three AI marketing tools worth the money for a small business, ranked on price versus what you actually get, from content optimization to email automation.