AI writing assistants for blog posts, emails, product copy, and everything a small team has to publish.
21 guides
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Writing tools are the most crowded corner of this market and the easiest place to waste money, because almost all of them demo well and price unpredictably. We read each vendor's pricing page directly and report what a plan actually includes before the upsell, including the word, credit, and seat limits most comparisons leave out.
Our top writing picks
The highest scoring tools we have tested in this category.
The market has converged on three rungs: about $20, then $100, then $200. Grok breaks it at $300 and DeepSeek breaks it by selling no subscription at all. Free tiers are genuinely usable.
ChatGPT Plus and Claude Pro are both $20 a month. ChatGPT has a cheaper $8 tier below and a two-seat minimum on Business. Claude has no cheap tier but prices Team seats at the same $20.
Claude Pro is $20 a month, or $17 billed annually. Max is $100 at 5x Pro usage and $200 at 20x. Team seats start at $20 billed annually, the same headline price as Pro.
ChatGPT Business is $20 per user billed annually or $25 monthly, with a two-seat minimum that stops solo operators buying it. What the extra actually gets you over two Plus subscriptions.
Seven providers, from free to $300 a month. The whole market has converged on $20, $100 and $200, with two exceptions. Every figure checked in September 2026, and we say where sources disagree.
ChatGPT Plus is $20 and Google AI Pro is $19.99. The penny is irrelevant. What matters is that Google bundles 2TB of cloud storage and NotebookLM Plus into the same price.
Google AI Pro is $19.99 with 2TB of storage. Microsoft Copilot is an add-on from $18 per user that needs a Microsoft 365 plan underneath it. The right answer is whichever suite you already run.
ChatGPT Plus and Claude Pro both cost $20 a month. The difference is what sits either side: ChatGPT has an $8 tier below, Claude has a Team plan at the same price as Pro.
ChatGPT runs from free to $200 a month across seven tiers. What each one actually adds, why the $8 Go plan exists, and the two-seat minimum on Business that catches solo operators.
DeepSeek has no subscription. Web chat is free and everything else is per token, with off-peak rates at half the peak price. V4-Flash runs $0.22 per million input tokens off-peak.
Grok is sold both on grok.com as SuperGrok tiers from $10 to $300, and bundled into X Premium at $8 and $40. They are different products at different prices for overlapping access.
Copilot for Business Standard and Premium is on an $18 per user introductory promo that ends on 30 September 2026, after which it returns to $21. Enterprise has held at $30 since launch.
GPT-6 Astra is $10 per million input tokens and $50 output, against $5 and $30 for GPT-5.6 Sol. Twice the price on input, two thirds more on output, and nothing changed for ChatGPT subscribers.
Perplexity Pro is $20 a month, or $17 billed annually, for 200 Pro searches a week and 20 Deep Research reports a month. Max is $200. What those caps mean in practice.
Claude runs from free to $200 a month, with Team seats at $20 billed annually. What the 5x and 20x Max tiers actually mean, and why Team costs the same as Pro but is not the same product.
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Frequently asked questions
Which AI writing tool is best for a small business?
It depends on how you already work. Jasper suits a team standardising on one brand voice at $69 a month. Copy.ai is cheaper for up to five people, then jumps hard. Notion AI only makes sense if you already run your work in Notion. Rytr is the cheapest way in if budget is the constraint.
Do AI writing tools have usage limits?
Almost all of them, and the limit is usually the thing that decides the real cost rather than the headline price. Some meter words, some meter credits that AI images and rewrites draw from as well, and some cap seats. Check which unit a plan meters before comparing two prices, because they are often not measuring the same thing.