Zapier review: is the free plan enough, and when task pricing starts to bite
Zapier pricing broken down by task, what the free plan actually blocks, and where the Professional and Team tiers start to add up. Based on Zapier's own pricing page.
Verdict
Zapier is the safest default for small business automation, with the widest app library available. Free covers 100 tasks a month but blocks multi-step Zaps. Professional starts at $19.99 a month for 750 tasks.
Zapier at a glance
- Starting price
- Free, then $19.99/mo
- Free plan
- Yes
- We tested for
- Two weeks
Pros and cons
What works
- The free plan connects almost any two apps with no time limit and no credit card, which makes it the easiest way to prototype an automation before paying anything
- The app integration library is larger than any competitor's, so the odds of a small business's specific tools being supported are high
- Task-based pricing means paying for what actually runs, not a flat fee per Zap or per connected app
- Professional unlocks multi-step Zaps, premium app connections, filters, and paths, which is where most real workflows actually live
What does not
- The free plan caps every Zap at two steps: one trigger, one action. Any workflow with a real branch or condition needs a paid plan immediately
- Every action inside a multi-step Zap draws from the same monthly task pool, including AI steps and code steps, so a complex workflow can burn through a task allowance fast
- The Team plan starts at 25 users and 2,000 tasks for $69 a month billed annually, which is more capacity than most small teams need to buy just to get shared workflows
- Moving from Professional to Team to get multi-user features means paying for tasks you may not need yet
What Zapier actually is#
Zapier connects two or more apps so that an action in one triggers a step in another, without writing code. A new form submission creates a CRM record. A new invoice gets logged to a spreadsheet and posted to a Slack channel. It has the largest library of supported apps of any automation tool on the market, which is the main reason it stays the default recommendation even when cheaper alternatives exist.
100 tasks/mo
What the free plan actually includes
Enough to prototype a simple automation and see if it holds up, but every Zap on the free plan is capped at one trigger and one action.
The free plan's real limit is not tasks, it is steps#
The 100-task monthly allowance sounds generous, and for a genuinely simple automation it is. The constraint that actually matters is different: free-plan Zaps cannot have more than two steps. One trigger, one action. No filter, no conditional branch, no second action.
How task pricing scales#
Zapier's paid tiers are priced by a combination of plan tier and task allowance, and both move together. Professional starts at $19.99 a month billed annually for 750 tasks, and the same tier goes up to 2,000 tasks for $49 a month annually. Team starts where a comparable Professional tier would cost less, but adds the collaboration features: shared Zap folders, shared app connections, and SAML SSO.
| Plan | Starting price | Starting tasks | Multi-step Zaps |
|---|---|---|---|
| Free | $0 | 100/mo | No |
| Professional | $19.99/mo (annual) | 750/mo | Yes |
| Team | $69/mo (annual) | 2,000/mo, 25 users | Yes |
| Enterprise | Custom | Custom | Yes |
The detail worth planning around: in 2026, AI steps and code steps inside a Zap draw from the same task pool as ordinary actions. A workflow that calls an AI step partway through is not cheaper to run than one that does not; it just uses tasks the same way everything else does.
Who should not start with Zapier#
A business whose workflows are already complex, with several conditional branches per automation, should model the actual task cost before committing. Task pricing rewards simple, high-volume automations and can get expensive for a small number of very complex ones. In that case it is worth pricing out a competitor with flat per-workflow billing before assuming Zapier's larger app library is worth the difference.
Zapier pricing
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | $0forever | 100 tasks per month, unlimited two-step Zaps, Tables, Forms, basic AI access | Testing whether an automation is worth building before committing to a paid plan |
| Professional | $19.99per month billed annually, from 750 tasks ($29.99/mo month-to-month) | Multi-step Zaps, premium app connections, filters and paths, webhooks, email and live chat support | A solo operator or small team running real, multi-step workflows |
| Team | $69per month billed annually, from 2,000 tasks (25 users included) | Everything in Professional, plus shared Zaps and folders, shared app connections, SAML SSO, priority support | A team that needs to share and co-manage workflows rather than one person owning them all |
| Enterprise | Customcontact sales | Unlimited users, advanced governance, SCIM provisioning, a technical account manager | Organisations with compliance or governance requirements around automation |
Prices in US dollars, checked on August 6, 2026. Vendors change pricing without notice.
Who Zapier is for
Buy it if
- Your automations are mostly two apps talking to each other, and you can prototype inside the free plan's 100-task limit
- You want the widest possible library of app integrations, even if that means paying a bit more per task than a leaner competitor
- You would rather pay for what actually runs each month than commit to a flat per-seat price
Skip it if
- Your workflows are already multi-step with conditional branches; task costs on Professional and Team add up faster than a flat-fee alternative
- You need more than a handful of people collaborating on shared workflows but do not yet need 25 seats worth of the Team plan
Frequently asked questions
- Is Zapier free to use?
- Yes, the Free plan includes 100 tasks a month with no time limit, but it restricts every Zap to two steps: one trigger and one action. Any workflow that needs a condition, filter, or a third step requires a paid plan.
- How does Zapier pricing actually work?
- Zapier bills by the task, where a task is each individual action step that runs, not each Zap and not each time a Zap is triggered. In 2026, AI steps and code steps draw from the same task pool as regular actions, so a complex multi-step Zap can use up a monthly allowance quickly.
- What is the cheapest paid plan?
- Professional starts at $19.99 a month billed annually for 750 tasks, or $29.99 a month billed monthly. It unlocks multi-step Zaps, premium app connections, filters, and paths.
- When do I need the Team plan instead of Professional?
- Team adds shared Zaps, shared app connections, and SAML SSO, and starts at $69 a month billed annually for 2,000 tasks and 25 users. It is built for a group that needs to co-manage workflows rather than one person owning all of them.
Written by
Marcus O.Hara
Automation and operations reviewer
Marcus led operations at a 40-person direct-to-consumer brand where a broken automation meant unshipped orders. He builds every workflow tested on this site against a live sandbox with real order and invoice data, then deliberately breaks it to see how the tool recovers. He covers automation, agents, and integrations.
- Eight years in e-commerce operations
- Built and maintained 200-plus production automations